The Media Committee is working on a “Best Practices” document in which guidelines will be provided for chapters to run their social media outlets. For example, if you have a Facebook Page or a LinkedIn account, there are best practices that should be followed when running those communication means. Here are some overarching principles that would apply to any media:
- Remember that the media outlet represents the J. Reuben Clark Law Society as well as the Church of Jesus Christ of Latter-day Saints. Insure that content is uplifting and appropriate.
- Occasionally we have seen advertisements sent on LinkedIn accounts. Those who manage the accounts should insure that no advertisements or soliciting is done through the media outlet.
- Branding should be consistent with the J. Reuben Clark Law Society logo and general style if possible. Please check with the Media Committee on branding issues.
- For Chapter websites, you should coordinate your website with the jrcls.org/chapters/locations website which links from the jrcls.org webpage to your local chapter webpage. You can also link to your social media from your local webpage and/or your jrcls.org chapter webpage.
- Keep in mind the JRCLS Mission Statement when posting material and announcements. Try and tie into the larger JRCLS facebook page, newsletter, and other International JRCLS media outlets.
The Media committee is committed to reaching out through various media outlets to engage with members of the J. Reuben Clark Law Society. Many media outlets are in development and have been deployed. The media outlets are as follows:
- Jrcls.org website.
- J. Reuben Clark Law Society Facebook page. Please get to be “friends” of this facebook page. Email Tom Isaacson at email@example.com if you need to be invited to “friend” the JRCLS Facebook Page.
- LinkedIn. The Law Society has a LinkedIn account for distributing notices and information to attorneys and students who are connected to that account.
- JRCLS Newsletter. If you are not getting the JRCLS newsletter, please let Elizabeth Smith know at firstname.lastname@example.org. This is a great resource of many current events and activities in the Law Society and is sent out monthly.
- Updates and Inspiration (sent out bi-weekly).
Jeff Shields, founder of Shields Law Offices in Irvine, California, founded the Media Committee in 2011 as a member of the International Board of Directors of the Law Society. The Media Committee manages all media aspects of the Law Society including the YouTube Channel, the JRCLS Newsletter, the JRCLS LinkedIn account, Pinterest account and Twitter account. Follow/friend/join etc. some of your favorite media outlets.
- The JRCLS History Sub-Committee is under the umbrella of the Media Committee and is continually working on preparing articles and media projects focused on the long term history of the JRCLS and the current history such as new chapters, new law conferences, domestic and international expansion of the law society.
- Often chapters may prepare media projects such as a Youtube video to promote an upcoming conference or to report on a historic event or activity. Any chapter or organization that would like to have such media projects posted on the International Website or Youtube Channel, please contact email@example.com to work out the details of getting that media posted.
- Anyone preparing such a video, please prepare them to be uplifting, keeping in mind the Mission Statement of the Law Society. Any such videos should be of high quality appropriate as a representation of the JRCLS. Any questions can be directed to firstname.lastname@example.org at the media committee.
The following information about the JRCLS Publications Schedule for 2015 for the Newsletter and updates. This includes the publication date and the submission deadlines for information for each of these news outlets.
JRCLS Publications Schedule 2015
|Type of Publication||Submissions Deadline||Publication Date|
|Updates||January 1||January 5|
|Newsletter||January 12||January 21|
|Updates||January 22||January 26|
|Updates||February 5||February 9|
|Updates||February 19||February 23|
|Newsletter||March 2||March 11|
|Updates||March 19||March 23|
|Updates||April 2||April 6|
|Updates||April 16||April 20|
|Newsletter||April 27||May 6|
|Updates||May 14||May 18|
|Updates||May 28||June 1|
|Updates||June 11||June 15|
|Newsletter||June 29||July 8|
|Updates||July 10||July 20|
|Updates||July 30||August 3|
|Updates||August 13||August 17|
|Newsletter||August 24||September 2|
|Updates||September 10||September 14|
|Updates||September 24||September 28|
|Updates||October 8||October 12|
|Newsletter||November 1||October 28|
|Updates||November 19||November 23|
|Christmas Message||December 4||December 7|
The purpose of the Updates and Inspiration e-mail is to announce JRCLS events or events of interest to JRCLS members to the Society. Each e-mail also includes an inspirational thought. All announcements for the Updates e-mail should be sent to Megan Needham at email@example.com by the date indicated above.
The purpose of the Newsletter generally is to report on events that have occurred either in individual JRCLS chapters or for the Society as a whole. Articles are often written by members of the JRCLS Media Committee. However, chapters can also submit articles. Please contact Elizabeth Smith at firstname.lastname@example.org if you have questions about upcoming issues of the Newsletter.
We also are beginning to use items in these publications in social media, and you can contact Tom Isaacson at email@example.com about the Society’s social media efforts.
Content on the Society website at jrcls.org is posted by Webdirect. Questions about website content can be directed to Mary Hoagland at firstname.lastname@example.org.
GUIDELINES FOR RUNNING THE NEWSLETTER:
Information and Explanations on How to Do It
Compiled by Elizabeth Smith
· What it is and who it goes to
The JRCLS Newsletter is a bi-monthly emailed publication of the J Reuben Clark Law Society. It goes to all the JRCLS members worldwide (approximately 12,000 at last count). Its purposes are to keep the membership informed of events and people in the Society, to highlight awards and accomplishments, to give a "face" to members through interviews and personal-interest articles, and to further the mission of the Law Society.
· Publication schedule
The newsletter is published every other month: January, March, May, July, September, and November. The specific dates of publication may vary slightly from month to month, depending on personnel schedules and Updates & Inspirations scheduling. The newsletter should not come out the same week as Updates and Inspirations. A sample schedule may be found at: http://jrcls.org/?folder=committees&page=media&id=10 Click on the link JRCLS Updates/Inspiration and Newsletter Submission Deadline/Publication Date Schedule for 2014 and the schedule will expand.
Following each Media Committee meeting, I send an email to all authors and committee members listing the articles and writing assignments for the upcoming issue. I also try to send reminder emails two weeks and one week before the article submission deadline. Articles are submitted to me for editing at least two weeks prior to the publication date.
However, article submission to the editor may need to be changed to three weeks prior to publication deadline, as we are switching to WebDirect at BYU for formatting and preparation for emailing. Vance at WebDirect has told me it will take them "at least a week" to do the formatting. It takes me 3-5 days to edit all articles, assemble and crop photos, and compose the headlines. I recommend sending the edited copy (pre-WebDirect) out for approvals at this point so that if there are changes the copy won't have to go through WebDirect twice (which could add another week's delay onto the publication time). Approvals of all edited copy should be obtained from the JRCLS chair (Jeremiah Morgan), the JRCLS Executive Director (Mary Hoagland), and the Media Committee chair (Tom Isaacson). This usually only takes 1-2 days. After I make their suggested changes (if any), the copy can then go to WebDirect.
· Content: Authors and articles
Article ideas are discussed and usually assigned at the monthly JRCLS Media Committee meeting at least two months prior to publication. For example, the January newsletter content will be discussed at the November Media Committee meeting and again at the December Media Committee meeting. Article ideas are proposed at other times via email to the newsletter editor and/or the Media Committee chair, by members of the committee and others. Most newsletter articles are written by Media Committee members.
Generally, the newsletter is differentiated from the Updates and Inspiration publication in two ways: (1) newsletter articles are longer, and (2) newsletter articles report on past events, while the Updates announces future events. There are exceptions to this when more publicity for a coming event is desired (for example, annual conferences and leadership conferences). The newsletter also does "features"--not just reporting of events--such as interviews and religious liberty essays. Try to place articles on upcoming Society-wide events (always brief) first in the newsletter and reports on past events later. Society-wide events should come before regional events.
The aim for number of articles is 7-10 per issue. However, we have had as few as four and as many as twelve.
The only recurring section is the Profiles in Service, which always comes last. The current introduction has been carefully crafted to not limit the section to Church positions and to not refer to Church positions as "accomplishments." We recommend continuing to use this language. Amber Brown has been responsible for this section. However, I read the Church News each week and pull out all references to attorneys in personnel announcements (stake presidencies, auxiliary heads, temple presidents, mission presidents, GAs, etc). We strive to include women.
Another content goal for every issue is inclusion of articles about women (or the Women in Law section of the JRCLS) and students.
The newsletter generally covers (post-event) most events that the Updates email has mentioned, but not always. Among those we have regularly had articles about are: annual fireside, annual conference, leadership conference, WIL pre-law event, some chapters annual dinners (e.g., Sacramento, Los Angeles, D.C.), Las Vegas March Madness Symposium, Orange County Religious Liberty Symposium, West Africa, Canadian, and Australasia regional conferences, BYU Education Week CLE, and BYU's ICLRS religious liberty lecture series. We have also done updates on social media postings. I have tended to follow the lead of the Updates email on some of these events, but we do not always cover all the events announced in the Updates.
· Editing and photos
I edit each article for consist use of terminology and of course for standard written grammar and usage. In the body of articles the JRCLS should be referred to as the Law Society, not the "JRCLS," although "JRCLS" may be used in titles. However, since this is the JRCLS newsletter, I try to avoid use of the JRCLS name in titles as redundant. I note in [red parenthetical] notations where photos should come in an article. I try to have at least one graphic or photo per article. Usually photos are supplied by the authors or subjects so there is no copyright issue. Occasionally I get stock photos off the internet, and avoid those with a copyright restriction. I have found plenty of "free," open use photos and graphics available in the past. I have been sending the photos to the formatter/designer in separate emails, but titled and labeled to show which article they go with.
Upon request from Bill Atkin, and following formal legal style, we strive to use no contractions in the newsletter. Need to be particularly cognizant of catching contractions in interviews. In addition, no speculation on Church plans or policies by editors, authors, or interviewees should appear in the newsletter.
I place all the articles in Times New Roman, 12-pt font. Heads in 14-point. All headlines are also listed at the top of the newsletter, before the articles. Each headline is also a link to the full article. Bylines are placed in a separate line at the end of the article, in italics. No paragraph indents, just spacing before new paragraphs. I usually end up with 20-30 pages of edited copy, single spaced, to send out for approvals and for formatting.
· ALC Interviews
We have so far done three interviews with Area Legal Counsel (Greg Clark--Brazil, Mike Jensen--Europe, and Martin Slater--West Africa). These are popular articles both with our readers and with Bill Atkin, who has provided approval and request for cooperation to all ALCs. Julie Smith developed a great page of interview questions, which both Bill A and I changed a bit, but I send those to the ALCs in advance and then have interviewed them for an hour on the phone, talking through those questions. Julie wrote the Greg Clark interview. I did the Mike Jensen and Martin Slater interviews. We should continue with these, as possible. Some ALCs are so busy or perhaps reluctant for other reasons. However, there are 13 worldwide and we have only done 3, so there is a fertile field there yet.
The archives of prior newsletter articles posted on the jrcls.org website is a great place to get ideas for future articles and to make sure we are not duplicating coverage on a person or event.
JRCLS Style Sheet for the Newsletter
Updated June 11, 2014
1. Headlines c & lc, bold face; Titles left hung
2. Format for copy—font: Times New Roman
a. Titles bf, 14-pt;
b. Copy regular 12-pt;
c. Bullet points: bf, 14-pt.
3. Picture captions: c&lc, italics
4. Dates: day month year, no commas: 1l October 2012
5. J. Reuben Clark Law Society – first reference; “Law Society” subsequent references
a. “JRCLS” ok in titles
b. Avoid “JRCLS” in body of articles
6. Order of articles: upcoming Society-wide events first, then past Society-wide events, then chapter events.
7. People updates at the end: new high church callings or gov’t posts (mission presidents)
a. Also mention spouses by NAME;
b. Add line at bottom soliciting input (“This is what we are aware of. If you know of others, let us know.”)
c. Criteria: Unique and doing good.
8. Length: Typically in the range of 6-10 articles.
- Go to the Newsletter.
- The following is a link to the Social Media Content Submission Schedule in which members of the JRCLS leadership and local leaders are scheduled to provide a social media message, primarily through the JRCLS Facebook page
- Social Media (Facebook) assignment list for posting
Week Poster Name/Contact Info Jan 1 Media committee Tom Isaacson
Jan 8 JRCLS Conference Organizers Ginny Isaacson
Jan 15 Large chapter leadership Jeremiah Morgan email@example.com
Jeff Bradford firstname.lastname@example.org
Jan 22 JRCLS Conference Organizers Ginny Isaacson
Jan 29 Women in the Law Nannette Barker
Feb 5 Small chapter leadership Jeremiah Morgan email@example.com
Jeff Bradford firstname.lastname@example.org
Feb 12 Committee chair See contact info below JRCLS Conference Feb 19 Section leader Charles Roberts
Feb 26 Student chapter Jeff Bradford
Mar 5 Media committee Tom Isaacson
Mar 12 Student chapter Jeff Bradford
Mar 19 Women in the Law Nannette Barker
Mar 26 Small chapter leadership Jeremiah Morgan email@example.com
Jeff Bradford firstname.lastname@example.org
Apr 2 Committee chair See contact info below General Conference Apr 9 Section leader Charles Roberts
Apr 16 International Board of Directors Jeremiah Morgan
Week Poster Name/Contact Info Apr 23 Public Service Stephen West
Apr 30 Large chapter highlight on outstanding attorney
Jeff Bradford email@example.com
May 7 International chapter Jeff Bradford firstname.lastname@example.org
May 14 Media committee Tom Isaacson
May 21 Large chapter leadership Jeff Bradford email@example.com
May 28 Section leader Charles Roberts
Jun 4 Women in the Law Nannette Barker
Jun 11 Small chapter leadership Jeff Bradford firstname.lastname@example.org
Jun 18 Committee chair See contact info below Jun 25 Guest post Jul 2 Media committee Tom Isaacson
Jul 9 International Board of Directors Jeremiah Morgan
Jul 16 Small chapter leadership Jeff Bradford email@example.com
Jul 23 Small chapter highlight on outstanding attorney Jeff Bradford firstname.lastname@example.org
Jul 30 Section leader Charles Roberts
Aug 6 Women in the Law Nannette Barker
Aug 13 Small chapter leadership Jeff Bradford email@example.com
Aug 20 Committee chair See contact info below Aug 27 Section leader Charles Roberts
Sep 3 Public Service Stephen West
Sep 10 Media Committee Tom Isaacson
Sep 17 Student chapter Jeff Bradford
Sep 24 Student chapter Jeff Bradford
JRCLS Leadership Conference Oct 1 Student chapter Jeff Bradford
General Conference Oct 8 Large chapter leadership Jeff Bradford firstname.lastname@example.org
Oct 15 Section leader Charles Roberts
Oct 22 Women in the Law Nannette Barker
Oct 29 Guest post Nov 5 Committee chair See contact info below Nov 12 International chapter Jeff Bradford email@example.com
Nov 19 International Board of Directors Jeremiah Morgan
Nov 26 Small chapter leadership Jeff Bradford firstname.lastname@example.org
Dec 3 Media Committee Tom Isaacson
Dec 10 JRCLS Conference Organizers Ginny Isaacson
Dec 17 Section leader Charles Roberts
Dec 24 JRCLS Conference Organizers Ginny Isaacson
2015 JRCLS Media Committee Monthly Meeting Schedule and Assignments
Dial in Number: 877-238-4682
Access Code: 148710
|Dates (All on Wednesday)||Time||Opening Prayer||Opening Media Idea/Spiritual Thought||Closing Prayer|
|January 7||1 PM (ET)|
|February 4||1 PM (ET)|
|March 4||1 PM (ET)|
|April 1||1 PM (ET)|
|May 6||1 PM (ET)|
|June 3||1 PM (ET)|
|July 1||1 PM (ET)|
|August 5||1 PM (ET)|
|September 2||1 PM (ET)|
|October 7||1 PM (ET)|
|November 4||1 PM (ET)|
|December 2||1 PM (ET)|
Logos for use by chapters